Star Icon - Atom
Project:

Logo collection

A collection of logos and brand marks from our work over the years.

Service:
Logo & Branding
Industry:
Multiple Industries
Year:
2017-2026

‍

Every logo starts with listening

‍

We get to know the brand, its people and its audience, then explore dozens of ideas on paper before a single shape reaches the screen. The result is a mark that’s simple, memorable and true to the story behind it.

  • Research and creative brief to find what makes the brand unique
  • Hand sketches and multiple concepts to explore every direction
  • Geometric refinement for balance, clarity and perfect scaling

Along the way, we often fall in love with ideas that don’t make the final cut. Sometimes the client chooses a different direction than our favourite, and that’s part of the process. In the end, the best logo is the one that feels right for the brand.

‍

Logo collection
Logo collection
Logo collection

‍

From Sketch to Mark

‍

‍Every logo begins on paper. Quick pencil sketches let us explore shapes, letters and ideas freely, before any detail gets fixed. We draw, compare and refine until one direction clearly stands out. Only then does it move to the screen to be perfected.

‍

Logo collection

‍

Construction grid

‍

From first sketch to final mark, each logo is built on a clear grid so it works everywhere: from a tiny app icon to a shopping bag, a truck or a trade fair booth.

  • Construction grids for precise, balanced shapes
  • Versions for light and dark backgrounds and small sizes
  • Logos tested in real-life applications and mockups
Logo collection
Star Icon - Atom
See Others

Next
Project

A thumbnail of Smart IT logo