Project Overview
Bibiotic is a line of postbiotic food supplements developed and produced by EKOKOM Group in Pleven, Bulgaria. Postbiotics are the next step after probiotics: instead of live bacteria, they deliver the beneficial compounds those bacteria produce, which makes them stable, safe and easy to take.
We created the full brand, from the logo and packaging for the whole product range to the website, print materials and trade fair presence.
The Challenge
Postbiotics were a new and unfamiliar category. The brand had to explain complex science simply, earn the trust of doctors and pharmacists, and still feel warm and approachable to families buying in a pharmacy.
It also needed a system flexible enough for a growing range, from babies to athletes, where every product is easy to tell apart on the shelf but clearly part of one family.
The Logo
The name already contained a smile, so we let it show. A simple curve under the letters turns the wordmark into a friendly face, a promise of feeling good from the inside out. The rounded, geometric letterforms keep it clean and modern, balancing scientific precision with warmth.
Packaging System
Each product line has its own colour and illustration, so customers find the right one at a glance: blue for Gastro, pink for Derma, turquoise for Sensitive, red for Immuno, black for Sport, plus dedicated designs for Babies and Kids & Adults. A line-art illustration of the body area each formula supports (stomach, skin, muscles, baby) ties the range together and explains the benefit without words.
Inside the lid, a cheerful “Live healthy and smile every day!” greets the customer, and the “bio” mark with its smile repeats the brand promise.
Brand Applications
We carried the identity across everything the brand needed to launch and grow: leaflets and brochures for doctors and pharmacists, editorial pages, social media and promo banners, conference presentations, shopping bags, shipping boxes, branded pens, a vehicle wrap and a full trade fair booth.
Website
The website guides visitors from “What is a postbiotic?” to choosing the right product. Clear comparisons with probiotics, simple dosage guides and colour-coded product cards make the science easy to follow, with a mobile-first experience for shoppers on the go.
Outcome
Bibiotic entered the market with a clear, confident and recognisable brand. It was named Product of the Year by the Bulgarian Pharmaceutical Union and won recognition from Forbes and Grazia, proof that a friendly face can make even complex science stand out.
